The owner of Hutte Baobab, Yoshihiro Sasaya, previously worked for a company that conducted health check-ups. During his time, he noticed a growing trend of food allergies increasing within the Japanese population. He had a passion for feeding his children a wide variety of different foods, but the increase in the number of people with food allergies alarmed him. The realization that not knowing the source of food bought in supermarkets, nor the person who had harvested fruits and vegetables, concerned him. He was unsure whether the food people bought from trusted supermarkets was truly safe.
This moment in his life spurred him on in a new direction, and he decided to make his own food. He started to grow rice and vegetables, but as a keen believer in growing organic produce, he struggled in the first year to deal with insects and weeds, which ultimately destroyed his crop. After five years of determination, he was finally able to produce organic rice suitable for purchase. Around this time, Japan also faced an increased interest in organic produce, as more people sought to find out where their products were sourced. Large hotel chains in the area showed interest in his rice and began using it in dishes served in their restaurants, though differences of opinion led to the eventual cancellation of those agreements. He currently sells his rice to individual customers online and in person.